I've always thought that the female on the Starbucks logo was a friendly looking woman wearing a crown; I thought she was some sort of a fairy or Goddess of the coffee world, bringing restless nights, hyped up brains, and chatterboxes together. I knew she was somewhat naked, but I thought that was just the marketing exec's way of sexualizing their logo. Sex sells right? But do you ever buy coffee 'cause of that sexy logo? Probably not, but you know the image. You remember it.
Okay, so she's sexed up, at least that's what I think. It would have been better to see her boobs, right? But that's okay, the strategic placement of her long flowing hair tantalizes you. Here's one concept that my friend Mars from Hawaii told me about regarding this logo.
This female symbol is even more sexed up than I thought. She is actually a mermaid. I don't know why I never figured that. I guess I saw a half naked female, and that mattered most; I overlooked the tails. She's actually holding the fish part of her sexy physique. I never really realized that they were fish tails. But wait, why does she have two fish tails on the side? Mermaids don't have two fish tails. It's not a genetic defect.
Whoa! Her tails are spread open, like a girl woman spreading her legs open while holding them in that position. Yes, it's a sexed up mermaid! You're saying, what the hell are you talking about, that I must be smoking something, or on medication, right? Well I'm just relaying what my friend said; and I can see what she means now.
So her spread-open legs are supposed to give you that inviting feeling. That warm, inviting, comfortable feeling. Sort of like...coffee! What were you thinking??? Anyway, that's what she said. I better finish up this blog soon before I start to think of nastier things. Ha ha.
So this leads us to social status, and the pretenses of the Filipinos, my beloved Pinoys. Starbucks as a status symbol? It's really amazing how hanging out at Starbucks in the Philippines is supposed to mean higher social status. It's funny. I just go there to hang out and drink coffee when I'm bored. My old friend Paul goes there to study.
But at Greenbelt, and all the other corners of Makati and Manila, they say that if you're there, you belong to the rich, cool, astig, social crowd. Now combine that with a really expensive looking cellphone. And a Lacoste logo on your polo shirt. Voi la! You got a full blown Filipino trying to be the best he (or she) can be. Hey everybody, look at me, I'm at Starbucks. I'm important. I'm special. I matter more than you. What a funny, pretentious Filipino culture we have sometimes.
Why Pinoy? Why do we have to pretend? OK, I know, you're saying, well coffee here is expensive, and only we rich people and cool people hang out here. Sorry, but I don't view Starbucks coffee drinkers in that light. Starbucks is Starbucks.
I'll have my usual, please. Venti Moca Frap, light whip cream.
Monday, August 28, 2006
The Starbucks Phenomenon in the Philippines: A Social Status for Filipinos?
I believe in love, justice, equality, and life. I believe in the pursuit of happiness. Above all else, I believe in God. I started blogging since since August 18, 2006. I am not the same person I was once. My thoughts, perspectives, and opinions are different now.